Guillermo González Guereño
About Me

Raised in a farm in las Pampas de Argentina: San Antonio de Areco.
Love to spend everyday in the countryside with friends, horses an nature!
Actively participating in the community´s social life (and really enjoying it…), I realized that:
The next step should be sharing my passion about our historical town and the cultural legacy of gauchos (also some wonderful beef…) with people around the world!
Also Entrepreneur founding the first Travel Agency based in San Antonio de Areco.
Studied: Photography, English, Journalism, Innovation, and Rural Tourism.
Something of my relationship with the town and community:
• Creator and developer of areco.chat: a project for the digitalization of commerce in San Antonio de Areco.
• For 2 years I hosted a local TV program: ‘Camino Pampa TV‘, about tourism and also a local radio program ‘Areco Emprende‘ about entrepreneurship.
• Member of the Board of the Tourism Association of San Antonio de Areco for 12 years (Note in Clarín Newspaper, Note in Bosco).
• Participate at the Asociación de Amigos del Parque Criollo y Museo Gauchesco Ricardo Güiraldes (“the local Gauchos Association”).
• Collaborate with Apropdis , a sheltered workshop for people with disabilities. We have incorporated them into a socially responsible tourist circuit.
• And also being part in almost every town’s social activities: Peñas, celebrations, Tradition Day, and other social activities.
Different view of my background:
Buenos Aires here I go
From a farm in the Pampas to Buenos Aires City. Studying Business, Journalism, Rural Tourism. Training Rugby/Football/Tennis/Voleyball.
My tent in the backpack to Patagonia.
Tempting emotional rollercoasters. Somehow, I end up with a family of 4 angels, and a corporate life in Roche, American Express, Johnson & Johnson.
A new me
Everything is possible in Argentina if you are a seasoned argentine.
Left my corporate life and Buenos Aires citizenship, to travel and build up my own Travel Agency in the little town of San Antonio de Areco: cradle of the Argentine Gaucho traditions.
Working my life
I definitively change dealing with numbers into hosting people from all over the world, as an ambassador of my Gaucho town.
Social Life
Polishing my social skills everyday, with every friend and guest, in any event.
Part of the board of the Tourism Association, the Gaucho Association, many NGOs, performing a TV and Radio local shows.
Attending all musical and dancing events.
My last post:
Vineyard near Buenos Aires Experience
Vineyard near Buenos Aires Experience The Legacy of Colonial Winemaking: A Journey Through Argentina's Vineyards Argentina is celebrated worldwide for…Introduction: Mastering Gaucho Skills on Horseback
Gaucho Skills on Horseback For centuries, the Gaucho, Argentina's iconic cowboy, has been celebrated for his unmatched skills on horseback.…Live Folk Music & Dances: Exploring Authentic Argentine Culture
Live Folk Music & Dances: Exploring Authentic Argentine Culture 1. Discover Live Folk Music in Buenos Aires Buenos Aires is…